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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

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About bid strategy timelines

Bid strategies automatically adjust bids to achieve a particular goal. When set up correctly, they can maximize return on investment (ROI), find hidden opportunities, and reduce the time needed to monitor and change bids manually.

The timeline for setting up Search Ads 360 bid strategies and analyzing performance depends on your broad business goal:

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