Recommended bid adjustment % column

Displays the bid adjustment percentage recommended by a Search Ads 360 bid strategy or conversion goal. The recommended bid adjustment percentage is shown next to the selected bid adjustment percentage for a location target or remarketing target to let you see the difference between the bid adjustment that you are using and the one recommended by the bid strategy or conversion goal.

 

View this column in a report

1. Navigate to a Google Ads engine account or campaign.
2. Click the Targets ▼ tab, and then click one of the following:
   • Location targets
   • Remarketing targets

   The column appears in the reporting table by default.

View this column in a bid strategy report

1. Navigate to an advertiser.

2. In the left navigation panel, click Bid strategies.
3. In the table, click a conversions or revenue bid strategy that is applied to a Google Ads account.

4. Click the Targets ▼ tab and then click one of the following:

   • Location targets

   • Remarketing targets

   The column appears in the reporting table by default.