Google Ads destination

When Search Ads 360 creates new campaigns, ad groups, ads, keywords, and negative keywords as part of a copy operation, only some of the settings are copied from the source campaign, as described below. (See the list of settings you can update in existing copies.)

Campaign settings for Google Ads

If the destination engine account doesn't already contain a campaign with the same name, Search Ads 360 creates a new campaign and copies the settings listed below.

Google Ads settings
Name
Daily budget: When needed, Search Ads 360 converts daily budget to the currency of the destination engine.
Ad delivery method
Start date and End date: If the start or end date in the source is in the past, Search Ads 360 uses today's date in the destination campaign.
Ad rotation
Keyword matching
Location targets: Country Region Metro City Search Ads 360 only copies location targets into new campaigns. Search Ads 360 does not update location targets in any existing campaign copies.
Languages
Network
URL Template
Mobile bid adjustment
Tablet bid adjustment
Desktop bid adjustment
Status If you change the status of a source campaign to Removed, it isn’t updated in the destination. You are required to manually set the destination campaign to removed.
Sitelinks Only sitelinks that are directly applied to campaign or ad group are copied to the destination. This includes account-level sitelinks which can also be directly applied to a campaign or ad group. If sitelinks aren't directly applied to a campaign or ad group, only the sitelink settings are copied.
Custom parameters

 

The following settings are not copied to the destination campaign:

• Bid strategy

• Labels

• Extensions other than sitelink extensions

• Remarketing targets 

Ad group settings for Google Ads

If the destination campaign doesn't already contain an ad group with the same name as a source ad group, Search Ads 360 creates a new ad group and copies settings listed below.

Google Ads settings
Name
Default search CPC
Mobile bid adjustment
Tablet bid adjustment
Tablet bid adjustment
URL Template
Status
Sitelinks Only sitelinks that are directly applied to campaign or ad group are copied to the destination. This includes account-level sitelinks which can also be directly applied to a campaign or ad group. If sitelinks aren't directly applied to a campaign or ad group, only the sitelink settings are copied.
Custom parameters

 

The following settings are not copied to the destination ad group:

• Bid strategy

• Labels

• Extensions other than sitelink extensions

• Remarketing targets or dynamic targets

Ad settings for Google Ads

If a destination ad group doesn't already contain an ad with the same name as the source ad group, Search Ads 360 creates a new ad and copies the settings listed below.

Only expanded text ads are copied. Standard text ads in the origin campaign are not copied to the destination campaign. In addition, Search Ads 360 does not update ads. If the source ad is updated, Search Ads 360 does not copy the updates into the destination ad group.

Soon, you’ll no longer be able to create or edit expanded text ads in your Google Ads, Microsoft Advertising, and Yahoo! Japan Ads campaigns. The engines will continue to serve expanded text ads, and you'll still see reports on their performance going forward.

We strongly encourage you to transition to responsive search ads in your campaigns and ad builder and inventory management templates.

• Learn more about this change to expanded text ads in the Google Ads Help Center. 
• Learn more about this change to expanded text ads in the Microsoft Advertising Blog.
• Learn more about this change to expanded text ads in the Yahoo! Japan Ads Help Center.
• Learn more about this change to ad builder and inventory management templates in the Search Ads 360 Help Center.

Expanded text ads

Google Ads settings
Ad name
Headline Headline2
Description line 1
Destination URL
Path  Path 2
URL Template
Custom parameters
Status

 

The following settings are not copied to the destination ad:

• Labels

Keyword settings for Google Ads

If a destination ad group doesn't already contain a keyword with the same name and match type as the source ad group, Search Ads 360 creates a new keyword and copies the settings listed below. That is, if the destination ad group doesn't already have the exact same keyword, Search Ads 360 will create a new keyword in the destination ad group.

Google Ads settings
Text
Match type
Minimum bid
Maximum bid
URL Template
Landing page URL
URL parameters
Custom parameters
Status

The following settings are not copied to the destination keyword:

• Bid strategy

• Labels

• Membership in a landing page test

Negative keyword settings for Google Ads

If a destination campaign or ad group doesn't already contain a negative keyword with the same name (and match type in Google Ads) as the source, Search Ads 360 creates a new negative keyword and Search Ads 360 copies the settings listed below.

Google Ads settings
Text
Match type
Status