Create a specific type of bid strategy

Specify constraints

Constraints make the bid strategy less efficient, but may be needed to account for other business goals.

In the Constraints section of the Search Ads 360 bid strategy editor:

  1. Enter the default minimum and maximum bids for the Search Ads 360 bid strategy.

    Maximum/minimum bids are the best way of ensuring that bid-strategy bids are always within a range you are comfortable paying.
    After you create the bid strategy, you can also set minimum/maximum bids for specific keywords. Minimum/maximum bids that you set for keywords override the bid strategy's minimum/maximum settings.

  2. Optional. By clicking More constraints, you can set a position range constraint which combines a position goal with the CPA, ERS, and ROAS targets to help your program meet multiple objectives. Search Ads 360 will first ensure that the bid is within the minimum/maximum bid range, then bid to stay within the position range, and finally bid toward the CPA, ERS, and ROAS targets.

    • Top keyword position: Specify the highest position that you're willing for an ad to appear. 
    • Bottom keyword position: Specify the lowest position that you're willing for an ad to appear.
  3. Click Save bid strategy or optionally, click Next to see the advanced configuration options.

The constraints you specify apply to all targets in the bid strategy.

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