In the Constraints section of the Search Ads 360 bid strategy editor:
- Enter the default minimum and maximum bids for the Search Ads 360 bid strategy.
Maximum/minimum bids are the best way of ensuring that bid-strategy bids are always within a range you are comfortable paying.
After you create the bid strategy, you can also set minimum/maximum bids for specific keywords. Minimum/maximum bids that you set for keywords override the bid strategy's minimum/maximum settings.
Optional. By clicking More constraints, you can set a position range constraint which combines a position goal with the CPA, ERS, and ROAS targets to help your program meet multiple objectives. Search Ads 360 will first ensure that the bid is within the minimum/maximum bid range, then bid to stay within the position range, and finally bid toward the CPA, ERS, and ROAS targets.
- Top keyword position: Specify the highest position that you're willing for an ad to appear.
- Bottom keyword position: Specify the lowest position that you're willing for an ad to appear.
- Click Save bid strategy or optionally, click Next to see the advanced configuration options.
The constraints you specify apply to all targets in the bid strategy.