Phone calls column
The number of calls to Google forwarding phone numbers that appear in a Google Ads call extension or call-only ads.
Calls are counted when calls to your custom Google forwarding phone number are received, either through a call button in the ad or through manual dialing.
- Click the Campaigns tab or Ad groups tab.
- If the column isn't already in the reporting table:
- Click the Columns button above the performance summary graph.
- Next to Available columns, type the column name in the search box and press the Enter key.
- Click + next to the column name in the Available columns list.
- Click Apply.