Phone impressions column (Google Ads only)
The number of times your Google forwarding phone numbers appeared in Google Ads call extensions or call-only ads.
- Click the Campaigns tab or Ad groups tab.
- If the column isn't already in the reporting table:
- Click the Columns button above the performance summary graph.
- Next to Available columns, type the column name in the search box and press the Enter key.
- Click + next to the column name in the Available columns list.
- Click Apply.