The number of clicks on ads that Google considers to be illegitimate, such as unintentional clicks or clicks resulting from malicious software, as reported by Google Ads. Learn more about invalid clicks.
Add this column to a report- Do either of the following:
- Navigate to an advertiser and click the Engine accounts tab.
- Navigate to a Google Ads engine account and click the Campaigns tab.
- Above the performance summary graph, click the Columns button.
- Next to Available columns, type the column name in the search box and press the Enter key.
- Click + next to the column name in the Available columns list.