Experiment with ad copy

Significance threshold column (ad copy tests)

Displays the statistical significance threshold selected for the ad copy test. The significance threshold can range from 85% to 99%.

Statistical significance is the probability that the differences observed in ad performance are not due to random variance. The ads in the test truly differ in performance.

The Significance threshold for an ad copy test is shown on the ad copy test results page.

Ad copy test results summary bar that lists Status, link to ad group, Goal, Significance threshold, and the Start and End dates

Add this column in a report
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Ad copy tests.

  3. Click a test to display the results.
  4. Click the Columns button above the reporting table.
  5. In the Search box, type the column name.
  6. Click + next to the column name and then click Apply.
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