Experiment with ad copy

Goal column (ad copy tests)

Displays the selected goal for the ad copy test.

Ad copy test goals

  • CTR (Click through rate) - A percentage that shows how often people who see your ad click it.
  • Revenue per visit- Displays the average revenue amount of each transaction that results from each visit.
  • Action rate (converted visits) - Displays the percentage of visits that result in an action, such as a sign-up for a newsletter.
  • Transaction rate (converted visits) - Displays the percentage of visits that result in a transaction such as a purchase.

    The Transaction rate is different from transactions per visit (Trans/visit).
  • Specific Floodlight activity column with a revenue, action, or transaction metric. 

The goal for an ad copy test is shown on the ad copy test results page.

Ad copy test results page, summary of settings for test. Includes Status, Ad group link, Goal, Significance threshold, and start and end dates

Add this column in a report
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Ad copy tests.

  3. Click a test to display the results.
  4. Click the Columns button above the reporting table.
  5. In the Search box, type the column name.
  6. Click + next to the column name and then click Apply.
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