Experiment with ad copy
Goal column (ad copy tests)
Displays the selected goal for the ad copy test.
Ad copy test goals
- CTR (Click through rate) - A percentage that shows how often people who see your ad click it.
- Revenue per visit- Displays the average revenue amount of each transaction that results from each visit.
- Action rate (converted visits) - Displays the percentage of visits that result in an action, such as a sign-up for a newsletter.
Transaction rate (converted visits) - Displays the percentage of visits that result in a transaction such as a purchase.The Transaction rate is different from transactions per visit (Trans/visit).
- Specific Floodlight activity column with a revenue, action, or transaction metric.
The goal for an ad copy test is shown on the ad copy test results page.