Experiment with ad copy

Rating (ad copy test)

Displays an Up arrow indicates a good ad rating (up arrow) or a Down arrow indicates poor ad rating (down arrow) to represent good or poor ad performance in an ad copy test. The rating is relative to the performance of the other ads in the ad group.

If the rating column displays an Rating undecided or indeterminate(undecided icon) there isn't enough data to rate the ad, or the ad didn't perform statistically better or worse than the other ads towards the goal.

 

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