Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Experiment with ad copy

Confidence interval (ad copy test)

Displays a range for the true value of the goal of your ad copy test for each ad. The confidence interval is derived from the data collected during the ad copy test and the selected statistical significance threshold.

If you stop a test before it reaches the statistical significance threshold, you can use each ad's confidence interval to decide if you want to let the ad continue to run in the ad group.

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