Search Ads 360 Help
  • Account
  • Search
  • Maps
  • YouTube
  • Play
  • News
  • Gmail
  • Contacts
  • Drive
  • Calendar
  • Translate
  • Photos
  • Shopping
  • Duo
  • Finance
  • Docs
  • Books
  • Blogger
  • Hangouts
  • Keep
  • Jamboard
  • Collections
More from Google
Sign in
Search
Clear search
Close search
Google apps
Main menu
Google Help
  • Help Center
    • Setup and basics
    • Manage campaigns
    • Automate bidding
    • Measure results
    • Learn
  • Search Ads 360
  • Privacy Policy
  • Terms of Service
  • Submit feedback
Send feedback on...
Search Ads 360
  • Setup and basics
    Search Ads 360 overviewSign in and navigateSupported engines, languages, and adsManage users, advertisers, and engine accountsTimeline for getting started with Search Ads 360Customer support handbook
  • Manage campaigns
    Create and edit campaignsTarget your campaignsBudget management with budget bid strategiesExperiment with ad copyTest landing pagesUpload bulk edits
  • Automate bidding
    About Search Ads 360 bid strategiesCreate and apply Search Ads 360 bid strategiesSpecify Search Ads 360 bid strategy conversionsEdit/override a Search Ads 360 bid strategyEvaluate Search Ads 360 bid strategy performance
  • Measure results
    View and customize reportsSave, download, or schedule a reportCreate and apply labelsUse your business data to manage campaignsReporting columnsCreate and share executive reportsReporting for social campaigns
  • Learn
    Training for Search Ads 360New Search Ads 360 featuresFeature preview
  • Experiment with ad copy
  • Ad copy test glossary
  • Observed value (ad copy test)

Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Experiment with ad copy

Observed value (ad copy test)

Next: Confidence interval (ad copy test)

Displays the value of the selected goal during the ad copy test. For example, if revenue/visit is the goal for the ad copy test, the Observed value is the amount of the revenue/visit during the test.  

Next: Confidence interval (ad copy test)
Was this helpful?
How can we improve it?
true

Experiment with ad copy

  • About ad copy testing in an ad group
  • Create an ad copy test
  • View ad copy tests
  • Compare ad performance in an ad copy test
  • How to interpret the ad copy test results
  • Stop an ad copy test
  • Ad copy test glossary
    • Rating (ad copy test)
    • Statistical significance threshold (ad copy test)
    • Observed value (ad copy test)
    • Confidence interval (ad copy test)
  • Ad copy test columns
    • Ad column
    • Rating column (ad copy tests)
    • Observed value column (ad copy tests)
    • Confidence interval column (ad copy tests)
    • Goal column (ad copy tests)
    • Significance threshold column (ad copy tests)
    • Start date column (ad copy tests)
    • End date column (ad copy tests)
    • Is significant column (ad copy tests)
  • ©2020 Google
  • Privacy Policy
  • Terms of Service
  • Contact us
  • Google Marketing Platform
Enable Dark Mode
Send feedback about our Help Center
Send feedback on...
Search Help Center
//www.google.com/tools/feedback/metric/report
263