17 March 2015: What's new




New URL for DS

The URL that you use to access DoubleClick Search has changed.

New DoubleClick Search URL Former DoubleClick Search URLs


You still have access to the same great features, but now they're available at a new URL. DS user credentials will continue to work as expected and existing bookmarks/saved links will redirect to the new URL.

The URL for the help center is not changing. It will continue to be https://support.google.com/ds.


New features

AdWords Upgraded URLs

AdWords is in the process of introducing Upgraded URLs to make it easier to manage tracking parameters and third-party redirection URLs. DS will be introducing updates to support upgraded URLs.

  • Don't upgrade keywords and sitelinks yet: For now, it's important that you do not upgrade your keyword and sitelink URLs. We'll provide complete migration instructions for DS users soon.
  • Product groups will be upgraded on the next edit in DS: DS now supports upgraded URLs for product groups and will use the new AdWords URL fields after you edit a product group in DS. As a result, you'll be able to use new ValueTrack parameters for product groups (new ValueTrack parameters are only available for upgraded URLs). Other than the additional ValueTrack parameters, you won't see any difference with upgraded URLs when working with product groups.


Updated features

Updated search terms report

The search terms report (previously called the search query report) shows the search terms that trigger your ads to appear, and enables you to quickly add keywords or set negative keywords to optimize performance.

You can now view the search terms report at the engine-account level (for AdWords, Bing Ads, and Yahoo! JAPAN accounts). That is, you can see all search terms across all campaigns in an account from a single report.

Several months ago, Google increased user privacy by removing the search query from the referrer on ad clicks that originate from SSL searches on Google.com. This prevented the search query report in DS from displaying search terms for AdWords clicks.

AdWords now enables DS and other users of the AdWords API to securely retrieve search terms through the API. This means that the search terms report in DS can show the search terms that resulted in clicks on your AdWords ads. However, because of the AdWords changes, the search terms report in an AdWords engine account can no longer show the Floodlight conversion data associated with specific search terms.

Learn more.


URL templates are always applied to existing keywords

When DS first released the URL templates feature, you could select the Rewrite keyword landing page URLs not currently using template option to prevent DS from applying the template to existing keywords.

This option has been removed. Now, DS always applies the URL template to all existing keywords and any new keywords that you create. Learn more about URL templates.


  • Segment charts and tables by sitelinksSitelinks are an AdWords ad extension that enable you to include links to specific pages underneath your ad text. In the DS reporting table, you’ve been able to report on sitelinks by displaying the list of sitelinks, adding columns, or segmenting by sitelink. With this release, you can add charts and tables that are segmented by sitelinks to your executive reports.

    Table displays sample data for four sitelink rows with Clicks, Cost, and Impression columns. The last row displays totals for each column.

    1. To segment a chart or table by sitelinks, edit the chart.
    2. Click Add segmentation.
    3. Click Day, which is the default segmentation. Scroll down the list, and then click Sitelink.

    Learn more.

  • Download executive reports in PDF: You now have the option to download your reports in the Portable Document Format (PDF), in addition to the Microsoft Excel (.xlsx) format. Learn more.


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