Inventory ad template destination URL column

The destination URL for an ad template.

Like the destination URL for a regular Google Ads ad, Search Ads 360 only uses this URL in the rare instance when there is no keyword landing page URL. Learn more about URLs for text ads and keywords.

The requirements for this URL are the same as the requirements for regular Google Ads ads.

You can insert inventory attributes and template functions to update the URL based on data in your inventory feed.

Add this column to a report

1. Navigate to a Google Ads engine account or lower scope.

2. Click the Inventory ▼ tab and select Ad templates.

3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the Search for columns box, type the column name and press the Enter key.

   3. Click + next to the column name in the Available columns list.

   4. Click Apply.