Matching products column

Describes the products that match an inventory rule.

In an inventory keyword campaign, this column shows the criteria you used to split products into ad groups. In a manual campaign, this column shows the product-matching criteria you specified when you created an inventory rule.

The Show products link displays the products that match the criteria by navigating to the Inventory items tab in the advertiser's settings and using the criteria to filter your inventory feeds.

Add this column to a report

1. Navigate to a Google Ads engine account or lower scope.

2. Click the Inventory ▼ tab and select Inventory rules.

3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the Search for columns box, type the column name.

   3. Click + next to the column name in the Available columns list.

   4. Click Apply.