Geographic dimensions and segments

The following table lists the types of geographic areas by which you can create a location of presence report in Search Ads 360, along with the applicable location, and examples of the areas.

See the Google Ads geographical targets reference in the Google Ads API for the full list of geographic areas available in each country. Note that the Criteria ID corresponds to location or geographic codes.
Type of geographic area Examples
Airports
  • Toronto Pearson International Airport
  • John F. Kennedy International Airport
Autonomous community
(Spain only)
  • Andalusia
  • Valencia
Borough
(Mexico only)
  • Benito Juarez
Canton
(Switzerland only)
  • Bern
  • Zurich
City
  • San Francisco, California
  • Paris, France
City region
(Australia only)
  • North East Suburbs
Congressional district
(U.S. only)
  • CA-12: 12th District of California
  • AL-4: 4th District of Alabama
Country
  • Mexico
  • Sweden
County
  • Clare, Ireland
  • Nord-Trøndelag, Norway
  • Vukovar-Syrmia, Croatia
Department
(France only)
  • Loire
  • Val-de-Marne
Nielsen® DMA® (Designated Market Areas) regions
(U.S. only)
  • Detroit, MI
  • Cincinnati, OH
Governorate
(Egypt only)
  • Gharbia
  • Beheira
Municipality
(Bulgaria only)
  • Burgas
  • Espoo
  • Buccinasco
Neighborhoods
  • Billingham
  • Strand
Okrug
(Moscow, St. Petersburg only)
  • Southern Administrative Okrug
  • Admiralteysky District
Postal code
(US, UK, and Germany only)
  • 76622
  • RM17
Prefecture
(Japan only)
  • Aichi
  • Fukuoka
Province
  • Navarre, Spain
  • Mersin Province, Turkey
Region
  • Asti, Italy
  • Busan, South Korea
State
  • Alaska, United States
  • Uttar Pradesh, India
  • Saarland, Germany
Territory
(Canada only)
  • Northwest Territories
  • Yukon
TV region
(UK only)
  • London
  • Midlands
Union territory
(India only)
  • Delhi
  • Lakshadweep
University (Australia, Canada, France, Germany, UK, and U.S. only)
  • Stanford University
  • McGill University

 

Was this helpful?
How can we improve it?