Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Engine bid strategy ID column

Google Ads portfolio bid strategy

Displays the unique ID Google Ads assigned when you created a portfolio bid strategy.

This column will contain data only after you create at least one portfolio bid strategy in Google Ads and Sync the change into Search Ads 360.

Add this column to a report

  1. Navigate to a Google Ads engine account.
  2. Click the More ▼ tab and then click Google Ads bid strategies.
  3. Click the Columns button above the performance summary graph.
  4. In the Search for columns box, enter the column name.
  5. Click + next to the column name to add it to the Selected columns list.
  6. Click Apply.
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