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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Event type column

Displays the type of event, such as data exclusion or seasonality adjustment, that is applied to a bid strategy.

Add this column to a report
  1. Navigate to an advertiser.
  2. In the left navigation panel, click Bid strategies.
  3. Click the Events tab.
  4. Click the Columns button above the reporting table.
  5. Next to Available columns, type the column name in the search box and press the Enter key.
  6. Click + next to the column name in the Available columns list.

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