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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

CPA

Search Ads 360 and FloodlightCPA

Displays the average cost per action (CPA), which is the amount you spend per action that a consumer performs. An action is a non-purchase conversion, such as a catalog subscription.

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