Indicates if a custom Floodlight variable is being used in Search Ads 360.
A custom Floodlight variable can be in one of these states in Search Ads 360:
- Inactive: Search Ads 360 has discovered a Floodlight variable in Campaign Manager 360, but the variable is not yet set up for use in Search Ads 360.
- Not in use: The variable is set up in Search Ads 360 and ready to use in a Floodlight column.
- In use: The variable is being used in Search Ads 360 either as a dimension or metric in a Floodlight column. Hover over the In use text to see which Floodlight columns are using the variable.