Determines whether a custom Floodlight variable can be used to report a metric, to filter a Floodlight column, or segment or group reports.
A custom Floodlight variable can be set to one of the following types in Search Ads 360, depending on the Campaign Manager type:
- Metric: The variable can be added to a custom Floodlight column, where the variable’s value will be aggregated.
- Dimension: The variable can be added to a custom Floodlight column and used as a filter. The variable can also be used as reporting dimension or as a way to segment reports.
You can switch a custom Floodlight variable's Search Ads 360 type if:
- The Campaign Manager type is Number
- The variable is not currently being used by a Floodlight column in Search Ads 360