Keyword near match column

(Google Ads only) Indicates whether Keyword matching is enabled for a Google Ads campaign.

If the keyword matching setting is enabled, Google Ads includes close variants for phrase and exact match keywords.

Add this column to a report

1. Navigate to an advertiser.

2. Click the Campaigns tab.

3. Above the performance summary graph, click the Columns button.

4. Next to Available columns, type the column name in the search box and press the Enter key.

5. Click + next to the column name in the Available columns list.

6. Click Apply.