Param 1 column
Contains the value of a keyword's
param1 property, which is used by Google Ads and Yahoo! Gemini to dynamically change ad text based on the keyword that matches a customer's query.
Learn about valid values for this parameter.Add this column to a report
Click the Keywords tab.
Above the performance summary graph, click the Columns button.
Type the column name in the search box.
Click + next to the column name in the Available columns list.
The param1 column isn't available for Microsoft Advertising, Baidu, and Yahoo! Japan accounts. If you scope to an advertiser and view this column, the column displays -- (dashes) for these accounts and you can't edit the value.
At any scope in Google Ads or Yahoo! Gemini accounts -- (dashes) may also be displayed if a value isn't specified, but you can click the pencil icon in a row to edit the value.