Sitelink clickserver URL column

Displays the clickserver URL that Search Ads 360 generated and trafficked for sitelinks that specify their own URL template.

Search Ads 360 only generates clickserver URLs for each URL template in your account. This column will be empty for sitelinks that inherit a URL template from a higher level. Learn more about clickserver URLs in Google Ads accounts.

Unlike clickserver URLs for keywords, the URLs for sitelinks contain dynamic parameters that are only resolved when a customer clicks a sitelink (Search Ads 360 substitutes data that's specific to the keyword and ad that caused the sitelink to display). Learn about testing a sitelink's clickserver URL to make sure that Search Ads 360 redirects customers to the correct landing page.

Add this column to a report

1. Navigate to a Google Ads engine account, campaign, or ad group.

2. Click the Extensions▼ tab and select Sitelinks.

3. If the column isn't already in the reporting table:
   1. Click the Columns button above the performance summary graph.
   2. Next to Available columns, type the column name in the search box.
   3. Click + next to the column name in the Available columns list.
   4. Click Apply.