GA goal value/visit column

Displays the average goal value of sessions that are attributed to a Search Ads 360 keyword, as reported by Google Analytics.

Only available after you link your Search Ads 360 and Google Analytics accounts. Learn more about reporting on Google Analytics data from Search Ads 360.

Add this column to a report

1. Navigate to an advertiser or lower scope.

2. In the left navigation panel, click Landing page tests.

3. If the column doesn't already appear, do the following:

   1. Above the performance summary graph, click the Columns button.

   2. In the Search for columns box, type the column name.

   3. Click + next to the column name in the Available columns list.

   4. Click Apply.