Control visits column

Displays the total number of Visits recorded on the control page of a landing page test.

Landing page tests provide a couple of other columns that report visits:

• Visits: The number of visits recorded on the page in the current row of the reporting table. In the table row for a control page, the Visits column reports the same metric as the Control visits column.
• Total visits: The number of visits recorded on the control page.

Add this column to a report

1. Navigate to any reporting table, such as a keywords reporting table.

2. Select a time range.

3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the "Search for columns" box, type the column name.

   3. Click + next to the column name in the "Available columns" list.

4. Click Apply.