Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Control visits column

Displays the total number of Visits recorded on the control page of a landing page test.

Landing page tests provide a couple of other columns that report visits:

  • Visits: The number of visits recorded on the page in the current row of the reporting table. In the table row for a control page, the Visits column reports the same metric as the Control visits column.
  • Total visits: The number of visits recorded on the control page.
Add this column to a report
  1. Navigate to any reporting table, such as a keywords reporting table.

  2. Select a time range.

  3. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the "Search for columns" box, type the column name.

    3. Click + next to the column name in the "Available columns" list.

  4. Click Apply.

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