Displays the name of a business that's in the Google My Business account linked with the Google Ads engine account.
Requires you to Set up location extensions and sync them into Search Ads 360.
Location extensions without performance metrics do not appear in Search Ads 360 reports. For example, if you've just linked a Google Ads account with a Google My Business account, the Search Ads 360 report for that Google Ads account won't display location extensions until Google Ads records at least one impression for the location extension.
Add this column to a report
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Navigate to a Google Ads engine account, campaign, or ad group.
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Click ▼ on the Extensions tab and select Location extensions.
The column appears in the reporting table by default.