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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

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Ad group column (in Change history)

Displays the name of an ad group in which changes were made.

You can click the name of an ad group to navigate to the reporting table.

Learn more about viewing the history of account changes in Search Ads 360.

View this column in a report

Select a time range for the report.
Navigate to the campaigns, ad groups, ads, keywords, labels, or bid strategies whose change history you want to see.
In the toolbar above the performance summary graph, click Change history.
The column appears in the reporting table by default.

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