Specifies the landing page URL for a text ad in a supported search engine account. Learn more about URLs for text ads and keywords.
Add this column to a report
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Navigate to an engine account or lower scope.
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Click the Ads tab.
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Click the Columns button above the performance summary graph.
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Next to Available columns, type the column name in the search box and press the Enter key.
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Click + next to the column name in the Available columns list.