Search Ads 360 Help
  • Account
  • Search
  • Maps
  • YouTube
  • Play
  • News
  • Gmail
  • Meet
  • Contacts
  • Drive
  • Calendar
  • Translate
  • Photos
  • Duo
  • Chrome
  • Shopping
  • Finance
  • Docs
  • Sheets
  • Slides
  • Books
  • Blogger
  • Hangouts
  • Keep
  • Jamboard
  • Earth
  • Collections
  • Arts and Culture
  • Google Ads
  • Podcasts
  • Stadia
More from Google
Sign in
Search
Clear search
Close search
Google apps
Main menu
Google Help
  • Help Center
    • Coronavirus (COVID-19) resources
    • Setup and basics
    • Manage campaigns
    • Automate bidding
    • Measure results
    • Learn
  • Search Ads 360
  • Privacy Policy
  • Terms of Service
  • Submit feedback
Send feedback on...
Search Ads 360
  • Coronavirus (COVID-19) resources
  • Setup and basics
    Search Ads 360 overviewSign in and navigateSupported engines, languages, and adsManage users, advertisers, and engine accountsTimeline for getting started with Search Ads 360Customer support handbook
  • Manage campaigns
    Create and edit campaignsTarget your campaignsBudget management with budget bid strategiesExperiment with ad copyTest landing pagesUpload bulk edits
  • Automate bidding
    About Search Ads 360 bid strategiesCreate and apply Search Ads 360 bid strategiesAuction-time bidding in Search Ads 360 bid strategiesSpecify Search Ads 360 bid strategy conversionsEdit/override a Search Ads 360 bid strategyEvaluate Search Ads 360 bid strategy performance
  • Measure results
    View and customize reportsSave, download, or schedule a reportCreate and apply labelsUse your business data to manage campaignsReporting columnsCreate and share executive reportsReporting for social campaigns
  • Learn
    Training for Search Ads 360New Search Ads 360 featuresFeature preview
  • Reporting columns
  • Names and attributes columns
  • Destination URL column

Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Destination URL column

Specifies the landing page URL for a text ad in a supported search engine account. Learn more.

Add this column to a report
  1. Navigate to an engine account or lower scope.

  2. Click the Ads tab.

  3. Click the Columns button above the performance summary graph.

  4. Next to Available columns, type the column name in the search box and press the Enter key.

  5. Click + next to the column name in the Available columns list.

Was this helpful?
How can we improve it?
true

Names and attributes columns

  • Automated rule columns
  • Account column
  • Account engine ID
  • Account time zone column
  • Action column
  • Ad engine ID
  • Ad group column
  • Ad group engine ID
  • Ad group labels column
  • Ad group type column
  • Ad name column
  • Ad template text column
  • Ad templates column
  • Ad type column
  • Advertiser column
  • Agency column
  • All labels column
  • Authorization status column
  • Authorization status updated column
  • Auto generated column
  • Auto-applied ad suggestion column
  • Available products count column
  • Broad bid column
  • Broad max CPC column
  • Campaign column
  • Campaign engine ID
  • Campaign labels column
  • Campaign type column
  • Clickserver URL column
  • Content bid column
  • Content max CPC column
  • Conversion goal name column
  • Creation time column
  • Daily budget column
  • Destination URL column
  • Disapproved products count column
  • Effective landing page column
  • Effective mobile bid adjustment % column
  • Effective tablet bid adjustment % column
  • Engine column
  • Engine ID
  • Engine status column
  • Exact bid column
  • Exact max CPC column
  • Full ID column
  • ID column
  • Invalid clicks
  • Inventory ad template column
  • Inventory ad template destination URL column
  • Keyword column
  • Keyword engine ID
  • Keyword near match column
  • Keyword override column
  • Labels column
  • Landing page column
  • Match type column
  • Matching products column
  • Max CPC column
  • Max CPM column
  • Mobile app ID column
  • Mobile app store column
  • Mobile bid adjustment % column
  • Mobile destination URL column
  • Mobile pref column
  • Monthly budget column
  • Param 1 column
  • Param 2 column
  • Param 3 column
  • Phrase bid column
  • Phrase max CPC column
  • Product group column
  • Rule type column
  • Search max CPC column
  • Status column
  • Tablet bid adjustment % column
  • URL template column
  • ©2021 Google
  • Privacy Policy
  • Terms of Service
  • Contact us
  • Google Marketing Platform
Enable Dark Mode
Send feedback on...
Search Help Center
true
263
false