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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns. While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

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Ad type column

Indicates whether an ad in a supported search engine account is a text ad, call-only ad, Shopping ad, or dynamic search ad.

Add this column to a report

Navigate to an engine account or lower scope.
Click the Ads tab.
Click the Columns button above the performance summary graph.
Next to Available columns, type the column name in the search box and press the Enter key.
Click + next to the column name in the Available columns list.

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