Effective landing page column

(Applicable only in engine accounts that don't support shared templates.) Displays a keyword's landing page URL after Search Ads 360 applies a URL template.

When you use a URL template, Search Ads 360 copies the landing page URL that you specify for a keyword, adds the parameters and tracking URL from the template, and saves the result in this column. When a customer clicks an ad, Search Ads 360 forwards the customer to the URL you see in this column.

In accounts that support shared templates, Search Ads 360 traffics the landing page URL and URL templates to the engine, and the engine applies the template when it serves an ad.

Add this column to a report

1. Navigate to an advertiser or lower scope.

2. Click the Keywords tab.

3. Above the performance summary graph, click the Columns button.

4. Next to Available columns, type the column name in the search box.

5. Click + next to the column name in the Available columns list.