Target column

A summary description of all the factors (spend, position, goals for specific Floodlight activities, etc.) that the bid strategy considers when optimizing bids.

For example: The column may also include a view details link, which shows a pop-up of the list of goals or Floodlight names.

• $150 monthly spend
• Position: 1.1 - 2.1
• 20% ERS for 1 conversion type
• 150% ROAS for all transactions

Add this column to a report

1. Navigate to an advertiser.

2. In the upper right corner, select a date range.

3. In the left navigation panel, click Bid strategies.

4. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the Search for columns box, type the column name.

   3. Click + next to the column name in the Available columns list.

5. Click Apply.