Target column

A summary description of all the factors (spend, position, goals for specific Floodlight activities, etc.) that the bid strategy considers when optimizing bids.

For example: The column may also include a view details link, which shows a pop-up of the list of goals or Floodlight names.

  • $150 monthly spend
  • Position: 1.1 - 2.1
  • 20% ERS for 1 conversion type
  • 150% ROAS for all transactions
Add this column to a report
  1. Navigate to an advertiser.

  2. In the upper right corner, select a date range.

  3. In the left navigation panel, click Bid strategies.

  4. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

  5. Click Apply.

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