Paid & organic clicks column (paid and organic report)

The number of clicks on either one of your ads ad or an unpaid search result for your site after someone entered the query listed in the Search query column.

Calculated as:
Paid clicks + Organic clicks

You can use this column in a formula column by specifying the Paid_and_organic_clicks variable.

Add this column to a report
  1. Navigate to a Google Ads engine account, campaign or ad group.
  2. Click the Keywords tab and select Paid and organic queries.
  3. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name

    3. Click + next to the column name in the Available columns list.

    4. Click Apply.

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