The average cost per click for an ad. This is the average amount you pay each time someone clicks your ad.
Total cost of all clicks on this ad / Paid clicks
You can use this column in a formula column by specifying the
- Navigate to a Google Ads engine account, campaign or ad group.
- Click the Keywords tab and select Paid and organic queries.
- If the column isn't already in the reporting table:
Click the Columns button above the performance summary graph.
In the Search for columns box, type the column name
Click + next to the column name in the Available columns list.