Paid avg CPC column (paid and organic report)

The average cost per click for an ad. This is the average amount you pay each time someone clicks your ad.

Calculated as:
Total cost of all clicks on this ad / Paid clicks

You can use this column in a formula column by specifying the Paid_CPC variable.

Add this column to a report

1. Navigate to a Google Ads engine account, campaign or ad group.
2. Click the Keywords tab and select Paid and organic queries.
3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the Search for columns box, type the column name

   3. Click + next to the column name in the Available columns list.

   4. Click Apply.