Result type column (paid and organic report)

The type of search result that Google users clicked.

Possible values are:

• Organic only: Users who entered this query only clicked unpaid search results.
• Paid only: Users who entered this query only clicked ads.
• Paid and Organic: Some users who entered this query clicked unpaid search results while others clicked ads (and some may have clicked both).

Add this column to a report

1. Navigate to a Google Ads engine account, campaign or ad group.
2. Click the Keywords tab and select Paid and organic queries.
3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the Search for columns box, type the column name

   3. Click + next to the column name in the Available columns list.

   4. Click Apply.