Result type column (paid and organic report)

The type of search result that Google users clicked.

Possible values are:

  • Organic only: Users who entered this query only clicked unpaid search results.
  • Paid only: Users who entered this query only clicked ads.
  • Paid and Organic: Some users who entered this query clicked unpaid search results while others clicked ads (and some may have clicked both).
Add this column to a report
  1. Navigate to a Google Ads engine account, campaign or ad group.
  2. Click the Keywords tab and select Paid and organic queries.
  3. If the column isn't already in the reporting table:
    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name

    3. Click + next to the column name in the Available columns list.

    4. Click Apply.

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