Paid impr column (paid and organic report)
The number of times an ad has appeared on a search results page or on a website in the Google Network after someone entered the query listed in the Search query column.
You can use this column in a formula column by specifying the
- Navigate to a Google Ads engine account, campaign or ad group.
- Click the Keywords tab and select Paid and organic queries.
- If the column isn't already in the reporting table:
Click the Columns button above the performance summary graph.
In the Search for columns box, type the column name
Click + next to the column name in the Available columns list.