Paid & organic queries column (paid and organic report)

The total number of times users have entered the query listed in the Search query column and saw at least one of your ads or at least one organic search result from your site.

Calculated as:
Paid impr + Organic queries

You can use this column in a formula column by specifying the Paid_and_organic_queries variable.

Add this column to a report

1. Navigate to a Google Ads engine account, campaign or ad group.
2. Click the Keywords tab and select Paid and organic queries.
3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the Search for columns box, type the column name

   3. Click + next to the column name in the Available columns list.

   4. Click Apply.