Organic CTR column (paid and organic report)

The rate at which people who see unpaid search results for your site end up clicking an unpaid result and landing on your site.

Calculated as:
Organic impr / Organic clicks

You can use this column in a formula column by specifying the Organic_CTR variable.

Add this column to a report

1. Navigate to a Google Ads engine account, campaign or ad group.
2. Click the Keywords tab and select Paid and organic queries.
3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the Search for columns box, type the column name

   3. Click + next to the column name in the Available columns list.

   4. Click Apply.