Paid CTR column (paid and organic report)

The click-through rate for an ad, which is how often people who see your ad end up clicking it after entering the query listed in the Search query column.

Calculated as:
Paid impressions / Paid clicks

You can use this column in a formula column by specifying the Paid_CTR variable.

Add this column to a report

1. Navigate to a Google Ads engine account, campaign or ad group.
2. Click the Keywords tab and select Paid and organic queries.
3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the Search for columns box, type the column name

   3. Click + next to the column name in the Available columns list.

   4. Click Apply.