Use Google Ads remarketing lists in Search Ads 360

Report on Google Ads remarketing targets

To report on the effectiveness of your Google Ads remarketing targets at the engine account, campaign, or ad group level, you can view the metrics (such as clicks and impressions) and add columns for the conversion statistics (such as actions, transactions, and revenue) to the reporting table.

To report conversion statistics from your Google Ads remarketing targets in Search Ads 360, you are required to enable auto-tagging for your Google Ads accounts. Search Ads 360 reports conversion stats from the day auto-tagging is enabled. If auto-tagging was enabled before you applied the remarketing list in Search Ads 360, Search Ads 360 can report on the past 90 days of conversion stats.

View performance metrics of a Google Ads remarketing target in Search Ads 360

  1. Navigate to a Google Ads engine account, campaign, or ad group.

    Steps for navigating to an engine account
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account.

    6. Click Apply or press the Enter key.

    Search Ads 360 displays the engine account page.

    Steps for navigating to a campaign
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click on the advertiser that contains the engine account.

    5. In the "Account" list, click on the engine account that contains the campaign.
    6. In the "Campaign" list, click on the campaign.

    7. Click Apply or press the Enter key.

    Search Ads 360 displays the campaign page.

    Steps for navigating to an ad group
    1. In the left navigation panel, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the "Agency" list, click the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the "Advertiser" list, click the advertiser that contains the engine account.

    5. In the "Account" list, click the engine account that contains the campaign.

    6. In the "Campaign" list, click the campaign that contains the ad group.

    7. In the "Ad group" list, click the ad group.

    8. Click Apply or press the Enter key.

    Search Ads 360 displays the ad group page.

  2. Click the Targets ▼ tab, and then click Remarketing targets.
  3. Click one of the following tabs:

    • Campaign remarketing targets

    • Ad group remarketing targets

    • Excluded  Use to view a list of all of your remarketing lists that exclude members

    At the account or campaign level, the tabs list all of the remarketing targets in the account or campaign.
  4. View the data in the reporting table or download the performance data for offline analysis.
Search Ads 360 remarketing target reports will only include metrics for Floodlight conversions. Reporting on remarketing targets with Google Analytics isn't supported.

If you move a remarketing list from one scope to another, you'll need to display removed items to view the remarketing target's metrics for the former scope.

 

Was this helpful?
How can we improve it?