You can use bulksheets to do the following:
- Create positive and negative (exclude) remarketing targets
- Set or change remarketing target bid adjustments
- Remove remarketing targets from campaigns or ad groups. The Remarketing lists will still be available in Search Ads 360 because the bulksheet removes only the target and not the remarketing list.
- Set or change the remarketing setting in campaigns or ad groups
You can't use bulksheets to:
- Create campaign and ad group remarketing targets in the same bulksheet
If the remarketing list was created in Google Ads, sync the engine changes in Search Ads 360 or schedule engine changes to sync to display the Google Ads remarketing lists in Search Ads 360.
If you created the remarketing list in Search Ads 360, sync isn't required. The list is trafficked to Google Ads.
Use a bulksheet to create campaign-level remarketing targets
-
Download an editable bulksheet that contains the Google Ads campaigns that you want to update.
-
Click the Campaigns tab.
-
Optionally use a filter to display only the campaigns that you want.
- Click the download icon , which appears above the reporting table and make the following selections in the download panel. Note that some options are selected by default.
- Scope: Current selection in table or Current scope
- Columns: Editable columns (for re-upload)
- Include types:
- Campaigns
- Campaign remarketing lists
- Negative campaign remarketing lists
- Negative ad group remarketing lists (optional)
You might want to select Negative ad group remarketing lists if you want to exclude the remarketing list members from some targeting.
- Filters: Include rows with no impressions
- Click Download.
- In the downloaded bulksheet, enter information in the applicable columns in the campaign remarketing list and campaign rows to specify remarketing target settings.
- Upload the bulksheet.
Bulksheet columns for creating and editing campaign remarketing targets
Column name | Description |
---|---|
Row type |
Enter Enter Enter |
Action |
In a
For information about how to create campaigns using a bulksheet, see the Upload campaigns article. In a
In a
You can't use a bulksheet to add remarketing lists to an account.
|
Campaign |
In a In a In |
Remarketing list |
In a In a In a |
Remarketing list bid adjustment % |
In a
If you plan to use a conversion goal or Search Ads 360 bid strategy to set the remarketing target bid adjustment, set the bid adjustments to 0%. A conversion goal or bid strategy can be applied at the campaign level. |
Campaign remarketing list targeting | In a campaign row, enter Bid only or Target and Bid . Bid only is the default setting. |
Advertiser bid strategy |
Optional. In a This column should be blank if you apply a conversion goal to the campaign. Learn more.
|
Conversion goal name |
Optional. In a This column should be blank if you apply a Search Ads 360 bid strategy to the campaign. Learn more. |
Remarketing target bid adjustment setting |
Optional. Applicable only if you apply a conversion goal to the campaign. (Google Ads only) Specify Specify |
Example
In the following example, the members-only remarketing list, called SpecialOffer, is applied to the CampRLSA1 campaign. Bids for the CampRLSA1 remarketing target are increased by 20%. The campaign's ads are displayed only to members of the remarketing list, as indicated by the campaign's Target and Bid
setting.
Row type | Action | Campaign | Campaign remarketing list targeting | Remarketing list | Remarketing list bid adjustment % |
---|---|---|---|---|---|
campaign remarketing list |
create |
CampRLSA1 | SpecialOffer | 20% | |
campaign |
edit |
CampRLSA1 | Target and Bid |
*Only some of the required columns are included in the example.
Use a bulksheet to create ad group-level remarketing targets
-
Download an editable bulksheet that contains the Google Ads ad groups that you want to update.
-
Click the Ad groups tab.
-
Optionally use a filter to display only the ad groups that you want.
- Click the download icon , which appears above the reporting table and make the following selections in the download panel. Note that some options are selected by default.
- Scope: Current selection in table or Current scope
- Columns: Editable columns (for re-upload)
- Include types:
- Ad groups
- Ad group remarketing lists
- Negative ad group remarketing lists
- Negative campaign remarketing lists (optional)
You may also want to include negative campaign remarketing lists if you want to exclude remarketing lists members from targeting.
- Campaigns (optional)
You might want to include campaigns if you want to apply a conversion goal or Search Ads 360 bid strategy at the campaign level. The conversion goal or bid strategy goal can be used to set or recommend bid adjustments for campaign or ad group remarketing targets.
- Filters: Include rows with no impressions
- Click Download.
- In the downloaded bulksheet, enter information in the applicable columns in the campaign remarketing list and campaign rows to specify remarketing target settings.
- Upload the bulksheet.
Bulksheet columns for creating and editing ad group-level remarketing targets
Column name | Description |
---|---|
Row type |
In an ad group row, enter In an ad group remarketing list row, enter In a negative ad group remarketing list row, enter |
Action |
In an ad group row enter:
For information about how to create ad groups using a bulksheet, see the Upload ad groups article. In an
In a
You can't use a bulksheet to add remarketing lists to an account.
|
Ad group |
In an In a In |
Campaign |
The campaign name is already listed in this column. |
Remarketing list |
In an In a In a ad group row, the Remarketing list column should be blank. |
Remarketing list bid adjustment % |
In an
If you plan to use a conversion goal or Search Ads 360 bid strategy to set ad group remarketing target bid adjustments, set the bid adjustments to 0%. A bid strategy can be applied at the campaign level. |
Ad group remarketing list targeting |
Optional. An Ad group inherits the setting from its campaign. If you want to override the campaign setting, in an |
Advertiser bid strategy |
Optional. In a This column should be blank if you apply a conversion goal to the campaign. Learn more.
|
Conversion goal name |
Optional. In a campaign row, enter the name of an existing conversion goal to apply a conversion goal to the campaign and use the goal to set ad group-level remarketing target bid adjustments. This column should be blank if you apply a Search Ads 360 bid strategy to the campaign. Learn more. |
Remarketing target bid adjustment setting |
Optional. Applicable only if you apply a conversion goal to the campaign. (Google Ads only) Specify Specify |
Example
In the following example, a remarketing list is applied to the AdBrand ad group to create the AdBrand remarketing target. The bid adjustment is set to 0% because the goal from the Search Ads 360 bid strategy, "Bid strategy with remarketing target bid adjustment", that is applied to the campaign will be used to set the ad group remarketing target's bid adjustments.
Row type | Action | Campaign | Ad group | Remarketing list | Remarketing list bid adjustment % | Advertiser bid strategy |
---|---|---|---|---|---|---|
ad group remarketing list |
create |
BrandAware | AdBrand | RLSA Brand | 0% | |
ad group |
edit |
BrandAware | AdBrand | (inherited) |
||
campaign |
edit |
BrandAware | Bid strategy with remarketing target bid adjustment |
*Only some of the required columns are included in the example.