Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Manage Google Ads location extensions

Set up Google Ads location extensions

  1. Create a Google My Business account and add your business locations.

  2. In Google Ads, link a Google Ads account to the Google My Business account.
    Google Ads automatically creates one location extension for each address in your Google My Business account.

    Each Google My Business account can be linked to only one Google Ads account. If you use more than one Google Ads account, you'll need to create multiple Google My Business accounts.

  3. From Search Ads 360, sync the Google Ads account.

By default, ads from all campaigns in the Google Ads account will be eligible to display any  location extension from your Google My Business account.

You can prevent campaigns or specific ad groups from showing location extensions, or you can set up filters so campaigns or ad groups only display specific location extensions. While you can do this in Google Ads, Search Ads 360 bulksheets help you disable and filter location extensions for large groups of campaigns and ad groups, across multiple Google Ads engine accounts.

Search Ads 360 does not support the following methods of specifying the location extensions that can appear in a campaign or ad group (learn more in the Google Ads help center):

  • Select specific locations
  • Filter by Google Ads labels that you have applied to locations

Search Ads 360 only supports filtering by business name and/or category.

If you sign into Google Ads and select specific location extensions or filter by label:

  • You can sync the change into Search Ads 360, but Search Ads 360 doesn't show which extensions are available for the campaign or ad group.
  • You can't change the filters or selected locations.
  • You'll need to sign into Google Ads to view or change the locations.

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