Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Material column

Displays the value of an item's Material attribute from your Merchant Center inventory feed.

You can use this column in a formula column by specifying the Inventory_item_material variable.

View this column
  1. Navigate to an advertiser.

  2. In the left navigation panel, click Inventory management.

  3. Click the Inventory items tab.

  4. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. Next to Available columns, type the column name in the search box.

    3. Click + next to the column name in the Available columns list.

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