Impr column

Displays the number of impressions attributed to a campaign, ad group, keyword, or other item in Search Ads 360. An impression is counted each time an ad is shown.

A campaign or ad group is attributed with an impression each time one of its ads is shown. A biddable item is attributed with an impression when it causes an ad to display.

You can use this column in a formula column by specifying the Impr variable.

Note that when you segment a report by click type, this column does not display a total in the report's summary row or performance summary graph. Because the column includes all impressions regardless of which part of an ad was clicked, adding individual rows together would cause impressions to be counted more than once.

Add this column to a report

1. Navigate to any reporting table, such as a keywords reporting table.

2. Select a time range.

3. If the column isn't already in the reporting table:

   1. Click the Columns button above the performance summary graph.

   2. In the "Search for columns" box, type the column name.

   3. Click + next to the column name in the "Available columns" list.

4. Click Apply.