Displays the amount of the budget in a budget pacing report that has not been spent. If the budget has overspent, the overspend amount displays in parentheses, such as ($68.33)
Calculated as Budget - Cost.
A budget pacing report enables you to set a budget (different from a campaign’s daily budget) across multiple campaigns and see if you’re on track to spend it. Learn more about budget pacing reports.
To use this column in a formula column, specify the
Click Budget pacing reports in the left navigation pane.
If the column doesn't already appear, click the Columns button above the performance summary graph.
In the Search for columns box, type the column name.
Click + next to the column name to add the column to the Selected columns list.