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Welcome to the help center for Search Ads 360, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the Search Ads 360 product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

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% of budget spent column (budget pacing)

Displays the percentage of the budget in a budget pacing report that has been spent since the budget start date.

Calculated as Cost / Budget.

A budget pacing report enables you to set a budget (different from a campaign’s daily budget) across multiple campaigns and see if you’re on track to spend it. Learn more about budget pacing reports.

To use this column in a formula column, specify the Goal_budget_percent_spend variable.

Add this column to a report
  1. Navigate to an advertiser.

  2. Click Budget pacing reports in the left navigation pane.

  3. If the column doesn't already appear, click the Columns button above the performance summary graph.

  4. In the Search for columns box, type the column name.

  5. Click + next to the column name to add the column to the Selected columns list.

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